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Strategy and CI
   
The Quote

"A wealth of information creates a poverty of attention."

The Podcasts


What to watch when launching something new: Booking.com and other innovative firms embrace a culture where testing, experimentation, and even failure are at the heart of what they do. Harvard Business School professor Stefan Thomke discusses how past experience and intuition can be misleading when attempting to launch an innovative new product, service, business model, or process. More in the podcast.

The Training

Customer Camp! During this workshop you’ll learn how to blast through uncertainty and scale your business faster by getting out of your own head… and into your customer’s. Your team will walk away from this workshop with measurably better messaging and a new understanding about what *really* motivates customers to buy — in just one day! Sign up now: spots are going quickly.

The Videos

Why do so many companies make bad decisions, even with access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on "thick data" -- precious, unquantifiable insights from actual people -- to make the right business decisions and thrive in the unknown. Watch Tricia


The Insights

How to think about the future: instead of focusing on the millions of possibilities, how do you even begin to narrow down where to focus? Francis Bacon and more in this piece on examining the future.

Before beginning a move to the future... make sure your foundation is firm. Ensuring you have your ducks in a row before you move may make or break your success: Find your pillar before you pivot.

What's your bias doing to you? Cognitive bias, whether you are a buyer or a seller can be challenging. Thinking about your own bias, as well as the bias on the other side is important to succeed, and comes with cautionary tales.

How are you protecting your company from bad actors? Are your employees being compromised to gain seemingly unimportant information to put together a larger picture of your company? Counterintelligence is a real need, and you need to consider what you should never be disclosing, and be able to identify the signs that someone is looking for deeper insights.


And if your competitors are poking around... how can you do a better job of understanding them? Babette Bensousan offers 7 tips to better understand your competition.

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Thanks to ACOA for supporting this training across Atlantic Canada! Merci à l’APECA qui soutient cette formation au Canada atlantique.
     
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